Official Opening of the New BookCity Branch in Isfahan

BookCity Bahar Isfahan: Ushering in a New Chapter for Promoting Reading Culture

The official opening ceremony of BookCity Bahar Isfahan took place on December 13, 2023, with the presence of Mehdi Firoozan, CEO of BookCity, Reza Amirkhani, renowned author and literary critic, and a gathering of cultural and literary figures. Held in a warm and vibrant atmosphere, the event marked the beginning of a new chapter in expanding the culture of reading and disseminating cultural, literary, and artistic values in Isfahan.

During the ceremony, Mehdi Firoozan, CEO of the BookCity Institute, emphasized the importance of promoting a reading culture and highlighted BookCity’s role in providing public access to outstanding cultural works. He described BookCity not merely as a place to sell books but as a cultural hub for dialogue and exchange.

Reza Amirkhani added a heartfelt touch to the event by reading an essay on “Selling Meaning at BookCity,” underscoring the spiritual significance of such spaces for the cultural community. His words resonated deeply, reminding everyone of the profound impact that places like BookCity have on fostering intellectual and cultural growth.

The ceremony continued with the symbolic planting of a sapling, representing the growth and flourishing of BookCity Bahar, followed by the signing of a commemorative scroll by attendees.

BookCity Bahar Isfahan, managed by Ms. Nourbakhsh and Ms. Ahmadi, is located in a charming space at Chaharbagh Bala Street, Bahar Azadi Street, No. 12. Open daily from 9 AM to 10 PM, the branch offers a wide range of sections, including books, stationery, handicrafts, cultural products, and a café, welcoming book lovers and cultural enthusiasts alike.

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Why This Matters:

The opening of BookCity Bahar Isfahan is more than just the launch of a new bookstore—it’s a cultural milestone. By creating spaces that encourage reading, dialogue, and artistic expression, BookCity is strengthening the intellectual fabric of Isfahan and beyond. This new branch is a testament to BookCity’s mission of making culture accessible, fostering community, and inspiring a lifelong love for books and learning.